Built a finance app, then pivoted to events.
Typid started as a personal finance app for Filipinos juggling cash, banks, and e-wallets. After shipping to both app stores, we pivoted to solve a bigger problem — fragmented event management in the Philippines.
Role
Co-Founder, Product Designer, and Frontend Developer. Responsible for product strategy, UI/UX design, and building the client-side applications.
Team
Two-person founding team. I handled design and frontend, my co-founder managed backend infrastructure and DevOps.
Timeline
2022: Finance app shipped to App Store and Play Store. 2023: Market analysis and pivot decision. 2024: Events platform launched.
Chapter 1
A finance app that understood how Filipinos actually manage money
Most finance apps assume one bank account. In the Philippines, people split money across cash, BPI, GCash, and Maya daily. I designed and built an app that consolidated all of this into a single, clear view.
Total Balance
₱24,850
What I designed and built
- Multi-wallet dashboard — cash, bank, and e-wallet balances in one view
- Categorized expense tracking with visual breakdowns by wallet
- Emergency fund tracker with savings goal progress
- Cross-platform UI built in Flutter, deployed to both app stores
Tech decisions
The Pivot
The market was saturated. The problem wasn't.
After shipping v1, we ran into reality. GCash, Maya, and every major bank had their own finance features. Competing on personal finance alone wasn't viable. But while organizing a university event, we experienced the real gap — there was no unified platform for Philippine event management.
2022
Shipped
Finance app live on both app stores. Real users, real feedback. Proved we could build and ship.
2023
Pivoted
Saturated market, no differentiation. Identified events as the real opportunity from firsthand experience.
2024
Launched
Events platform live. Ticketing, QR check-in, PH payment support. Powering real events.
Chapter 2
Event ticketing built for how the Philippines actually pays
Eventbrite doesn't support GCash. Ticketmaster doesn't exist here. Local organizers were using Google Forms and manual bank transfer screenshots. We built the infrastructure they needed — from ticket purchase to venue check-in.
Event creation
Organizers set up events with custom branding, ticket tiers, pricing, and capacity limits. No more spreadsheet management.
PH payment verification
GCash, Maya, and bank transfer support with manual and automated verification. Built for the reality of Philippine payments.
QR check-in
Each ticket generates a unique QR code. Venue staff scan to validate — handles edge cases like refunds, duplicates, and transfer tickets.
Attendee management
Track buyers, payment status, and check-in state in real-time. Exportable to Excel for organizers who need offline records.
Financial dashboard
Budget planning, revenue tracking, and P&L summaries. Organizers see where the money is going without switching tools.
Multi-tier ticketing
Early bird, VIP, group discounts — with inventory management per tier and automatic sold-out handling.
Stack
Technical decisions
Finance App
Events Platform
Reflection
What I learned
Ship first, perfect later
The finance app wasn't perfect, but shipping it taught us more than any amount of planning. Real users showed us what mattered.
Pivoting isn't failure
Recognizing a saturated market early saved us months. The skills and infrastructure from v1 directly accelerated the events platform.
Design for local context
International patterns don't always translate. Philippine payment habits, event culture, and user expectations required original solutions.
Two-person teams move fast
With clear ownership — design/frontend and backend/infra — we shipped two products in two years without process overhead.
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